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05.142018
Preparing Your Category Pages for the Rise of Mobile Shoppers

According to a Deloitte study, nine out of ten of consumers use mobile devices in the browse and research phase of shopping. These online shoppers don’t necessarily switch channels to buy. They’re also using their smartphones and other mobile devices to make purchases. As a case in point, consider last year’s Black Friday: Mobile is...

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04.042018
Category Pages: Why Yours Don’t Work and 3 Ways Personalization Can Help

Your category pages are Google’s front door to your site. They not only receive the lion’s share of your site’s traffic, but for many searchers, they’re also the first impression of your brand.   Personalization is Now Expected “61% of US online adults are unlikely to return to a website that does not provide a...

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